10 tips on writing a press release

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• A punchy, eye-catching headline helps your release stand out

• Include the 5w's in the first paragraph: Who, What, Why, Where and When

• Keep the release brief, factual and interesting. Put detailed information in 'Notes to editors'

• Newspapers like pictures, so plan an event with a good photo opportunity

• Include the Volunteers' Week logo

• Editors prefer double spaced lines if possible

• Quotes bring life and colour

• Keep to one side of A4 if possible and state clearly the number of pages

• Make sure the media can get in touch

• Send out the week before your event