Create engaging, media-rich content to deliver the best results for your organisation
Delivered through the medium of English
Looking to improve your digital content? Need to stand out and
be heard online? This course will give you top tips and free tools
to ensure your content stands out from the crowd.
Content is king. It powers every interaction online. Have you
got something to say but don't know how to say it? We can help.
From engaging writing, to creating and using beautiful free
images, this course will ensure that your website is full of posts
that your audience wants to read.
Alongside engaging content and writing in a SEO-friendly way (so
you appear high in Google Searches), we'll show you how to manage
your content management system and implement a style guide for a
consistent and professional look.
By the end of the course you will be able to:
- Create interesting and engaging content to meet your audience's
- Create and use eye-catching media to take your posts to the
- Efficiently plan and stay on top of your online content
- Understand how search engines work and the use of keywords
- Understand of the key features of Google Analytics to
accurately monitor the success of your website
Who this course is for
This course is for any professional who creates content for
their organisation's website, newsletter or does any promotional
writing. This course is equally suitable for those who are new to
content writing, or just looking to refresh their knowledge.
About the trainer
Andrew Collins works as Communications and Engagement Officer
for ProMo-Cymru. As part of his role, he is Editor for TheSprout,
Cardiff's online magazine and info site for 11-25's, by 11-25's and
also oversees all marketing for the Welsh Government funded Meic
An English graduate with significant experience in
communications, content management and promotion through digital
platforms, he's been working in this environment for over 5 years.
A dedicated follower of digital fashion, he has qualifications in
Google Analytics, AdWords and partner status for Google
Non-Profit. Previously, Andrew worked as a secondary school
English teacher and has qualified teacher status. In his spare
time, he dabbles in web design and is a passionate rugby fan,
sitting on the board of CF10 Rugby Trust.