Build your online brand by learning to use social media as a tool for engagement

Social media for the third sector 719

Delivered through the medium of English

 

Aims

Explore how your charity or community group can use social media more effectively to influence and engage with your audience.

Content

Online social networking is the primary skill that third sector organisations should be mastering in 2019. It's quickly become the best way to build your charity's brand, fundraise and crowd fund, and reach and convert more people to your cause - and all for basically no money except a bit of extra time and dedication.

This course focuses on the different methods and techniques, specifically for third sector organisations to use on social media.

We will explore current technology and trends in the ever-changing landscape of online communications. You'll have the opportunity to discuss how to use social media successfully, creatively and in-line with the values of the sector. Whether you're already established online or just getting started, this course is for you! ​

Learning outcomes

  • Understand the different social media platforms
  • Discuss different approaches and strategies to engaging with your online audience
  • Learn how to create interesting and visual content
  • Be able to use social media to drive traffic to your website
  • Identify individual and organisational barriers to using social media
  • Learn how to monitor their online success
  • Know where to access additional information and resources

Who this course is for

This course is for staff or volunteers who are hoping to develop their digital communication and engagement skills. This is neither a "beginner" nor an "advanced" course. All levels of technical ability are welcome as this course is about methods and techniques for your third sector organisation to thrive online.