Sell yourself! Learn how to develop your marketing and communicate the value of your organisation.
Delivered through the medium of English
This course will help those working in third sector
organisations to develop a planned approach to marketing to help
them sell their services more effectively
We all know we're doing vital, life-affirming work in the third
sector to help increase wellbeing and change Wales for the better.
What a lot of us don't know is how to market our work, helping our
audiences become aware of our services and understand the value of
what we're doing.
This course will provide a practical guide to developing a
marketing strategy. It will help you map your services, understand
your customers and identify ways of communicating effectively with
them, exploring a wide range of marketing tools and techniques.
We'll also help you evaluate your marketing so that you can figure
out what works best for you and your audiences.
- Understand the role of marketing in selling services to
- Map the services they are offering and identify their current
and potential customers
- Plan a marketing strategy, setting aims and objectives for
- Identify relevant marketing tools and techniques they can
- Understand systems for evaluation
Who this course is for
This course is ideal for those who are new to marketing, and for
workers who have responsibility for leading on marketing