Power up your online communication

Writing for web 719

Is your website working for your organisation, or could your digital strategy use a re-think? Do you know what your site's visitors are after - and how to provide it? Are your pages appearing high in Google search results, and are you using social media effectively to send traffic to your site?

This one day course will power up your online communications, and make sure your website is doing the best possible job for you, your visitors and your organisation

  • Why a website? Defining your goals
  • Identifying your audience and understanding your users
  • Developing a content strategy
  • Looking at effective online writing styles and best practise
  • Being found on Google - search engine optimisation (SEO) made simple
  • Promoting your website on social media
  • Measuring and understanding your website traffic
  • Usability testing your website

Learning outcomes

  • Better understand web audiences, and how users read and find information online
  • Know how to identify, plan and produce online content appropriate for your audience
  • Develop skills in effective online writing styles
  • Understand how search engines work and the use of keywords
  • Be able to produce search-optimised online copy, write in a keyword-rich style and ensure keywords are appropriate to the target audience
  • Have an understanding of using Google Analytics to measure and analyse web traffic
  • Have an awareness of effective website navigation and information design

Who this course is for

This course is for those who have responsibility for developing and maintaining the content for their organisation's website, and is suitable for those who are new to the role, or those who need to update their knowledge.

Duration

1 day

We can also tailor this course for your organisation, contact us for an informal discussion about your learning needs.