What is a capital appeal?

Simply put, a capital appeal is an appeal to raise a capital sum rather than an appeal for revenue costs which are the ongoing expenses of running an organisation such as the salaries, rent, heating and lighting etc.

Often the money raised is to fund the acquisition, construction, or renovation of a building. Sometimes capital campaigns are used to build an endowment for the future. In other cases, capital campaigns fund an extraordinary expenditure such as an expensive piece of equipment.

Key characteristics of a capital campaign:

  • It is a coordinated organisational effort.  It is not just something which can be delegated to the fundraising department, it requires commitment and involvement from across the organisation, including trustees at board level, staff and volunteers
  • A successful capital campaign has a clearly defined goal and timetable, with specific and publicly declared financial and programme targets
  • A capital campaign increases the organisation's permanent assets, it's total net worth - it grows the organisation rapidly and radically
  • The purpose of a capital campaign is to undertake a gear change, lifting the organisation to a higher level of performance

If you want to find out more about:

  • Is your organisation ready for a capital campaign?
  • Planning your campaign
  • Managing the campaign appeal through to completion

Then contact WCVA's Funding Advice team to discuss your support requirements.