What is a sustainable fundraising strategy?

A sustainable fundraising strategy is a plan that sets out a funding need alongside the identified actions, timescales and possible resources needed to meet this need. By planning for future funding requirements an organisation can seek to:

  • Reduce its dependency on a single income stream
  • Improve its chances to operate independently
  • Build up reserves to safeguard its financial future
  • Create a sustainable funding base

Developing a written fundraising strategy is essential in helping your organisation take a long-term view, plan and prioritise your fundraising work and, in the long run, should help to increase and diversify your fundraising income.