What is a sustainable fundraising strategy?
A sustainable fundraising strategy is a plan that sets out a
funding need alongside the identified actions, timescales and
possible resources needed to meet this need. By planning for future
funding requirements an organisation can seek to:
- Reduce its dependency on a single income stream
- Improve its chances to operate independently
- Build up reserves to safeguard its financial future
- Create a sustainable funding base
Developing a written fundraising strategy is essential in
helping your organisation take a long-term view, plan and
prioritise your fundraising work and, in the long run, should help
to increase and diversify your fundraising income.