Who should carry out the fundraising?
The choice of individual or group to fundraise depends on the
nature of the activity, time and resources available, and the
ultimate objectives of both the fundraising strategy and the
organisation's overall business or strategic plan.
Potentially anybody with the right skills can conduct
fundraising activities. In certain situations, a member of staff
will be the right person, in others, a volunteer, trustee or
Good fundraisers usually possess some of the following
- A belief in the organisation or cause
- Excellent communication skills
- Planning and organisational skills
- Negotiation skills
- Experience in finance and budgeting
- Creativity and flair
- A determined and enthusiastic personality
The best way to proceed is to form a fundraising group where
members can encourage, support and learn from each other and make
sure things are done on time.
If you do not have people with the right skills or experience in
your organisation then your local county voluntary council
(CVC) or WCVA's Help Desk may be
able to give you advice and support.
Other options include an outside agency, fundraising consultant
or freelance fundraiser, or suppliers with specific skills such as
writing successful bids.
However you decide to go about it remember that you need to
co-ordinate activities. Keep everyone in your group or organisation
up to date with progress and any results.
Be realistic when setting fundraising targets as not all
fundraising activities will deliver results immediately. For
example, major donors may have given their first gift some time
ago, after attending an event or receiving a mail shot.
Developing and nurturing this relationship may take time and it
is difficult to predict when the next major gift will be made.
When establishing fundraising targets you will need to consider
- Work towards establishing a more secure long-term income
- What is the impact of future development on the amount of
- Plans need to be costed and any shortfalls in income
- Efforts should be targeted towards boosting reserves
- Work must continue on retaining existing income
Once a fundraising strategy or plan is established, the next
step is to consider the budget needed to finance the planned
activity. A fundraising budget might include:
- Staff time, travel and expenses
- Venue and equipment hire
- Marketing and promotional costs
- Stationery and printing
- Volunteers and trustee time and expenses
It can also prove useful to calculate the cost effectiveness of
a fundraising activity or plan and use the figure to determine
whether the activity should go ahead or take place in the