Chris is a freelance communications and PR consultant. He built
up more than 30 years' experience in the public, private and third
sectors before setting out on his own.
As Director of Communications at Public Health Wales he built an
award-winning team from scratch to save lives by reducing smoking
and increasing vaccination and screening uptake.
At the Office for National Statistics, reporting to the National
Statistician, Chris led work which increased public trust, improved
organisational reputation and raised employee engagement.
Chris is as passionate now about the power of communication to
build reputation and to change attitudes and behaviours as he was
when he started out at a Cardiff PR consultancy in the 1980s.
Whereas the data and channels may have moved on, the essence of
good communications is unchanged. It lies in audience insight and
the imagination to develop stories which touch people's emotions.
Charities, voluntary groups and volunteers are the stuff of such
Chris has presented nationally and internationally to
conferences on corporate communications, stakeholder engagement,
internal communications and crisis communications. A long-standing
member of the Chartered Institute of Public Relations, he is also
the founder vice-chair of CommsCymru, the network for public and
third sector communications professionals.
In the football season Chris can be heard on the terraces at the
Liberty Stadium as a member of the Jack Army whereas, in summer,
he's more likely to be found clapping politely at a cricket match,
walking (slowly) in the Brecon Beacons or exploring Europe in his
VW camper van.